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The core philosophy Team AJ live by, and the most famous. This value is founded in an unwavering belief that no matter what stage and status you are at in life you never forget where you have come from and where you are going. Even when you reach the pinnacle of your profession there is always, always more that can be learnt and achieved. Maintaining goals in your life is key to constant development within your character and personality, and it is when this Hunger leaves you that progression begins to stagnate. So keep moving forward no matter how good or bad things get and always Stay Hungry.


It is important to remember that even when you achieve great things in your life there is always areas in which you can improve yourself as a person and a talent. Never believe that you sit at a higher table than anyone else because when you do, you start to alienate the people around you and lose touch with the people who helped you become who you are. These are the people who will be there when your journey to the top falters and all the other people who were enjoying your rise with you have vanished into the woodwork. Keep your feet on the ground and remain understated, that is where the foundations are built for real respect and admiration, no hype jobs around here.


It is important to carry and conduct yourself in the right way if you want to command respect amongst your peers and the wider group of individuals around you. You need to set an example of leadership and maturity as you will only ever evoke fear amongst these people if you act in a brash and intolerant way. Whilst fear may force people to do what you want, you will never get the best out of them if they feel coerced and resent the way you conduct yourself. All you will find is people merely going through the motions. To truly get the absolute best out of the people you surround yourself with they have to want to work for you and with you. If you set an example of honour and class you will inspire them to achieve what you have achieved and truly see the most authentic and maximised results.