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Under Armour, the originator of performance footwear, apparel and equipment, revolutionised how athletes across the world dress.

Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.


Audemars and Edward-Auguste Piguet. Audemars Piguet is often regarded to be among the highest end of watch manufacturers, along with Patek Philippe, Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre, Ulysse Nardin and Breguet.

The Swiss company designs and manufactures highly complex mechanical watches, haute joaillerie creations, and jewellery.

The Audemars Piguet watch group is composed of 1,200 employees, 14 distribution subsidiaries, and 16 boutiques worldwide. It comprises three production sites: Le Brassus, Le Locle and Meyrin in Switzerland. The brand is present in 88 countries.

Audemars Piguet has been a manufacturer since 1875, making it one of the world’s oldest watch manufacturers. The company is still owned by its founding families.

Hugo Boss

BOSS offers sophisticated, modern collections focused on quality and design. BOSS Menswear has reached icon status for its tailoring, but offers more than the perfect suit. The collections also feature casual and athleisure pieces, presenting a complete wardrobe for fast-paced modern lifestyles. Tailoring and sportswear are brought together in a look that is ready for whatever the day may hold.


Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.


Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.


Lucozade Sport is the UK’s leading sports drink brand with a long-standing history within sport and exercise. As a champion of sporting and active lifestyles Lucozade Sport aim to help people unlock their potential through the power of movement.

Lucozade Sport believe that everyone was made to move.


Lynx was introduced to the UK in ’85. It was the first ever body spray to be launched as a stand-alone brand, and quickly made fragrance an essential part of a guy’s daily grooming routine. At its inception there were just three signature scents – Amber, Musk and Spice – but these were just the start of things to come.


JD is acknowledged as the leading specialist multiple retailer of fashionable branded and own brand sports and casual wear in the UK and Republic of Ireland, combining globally recognised brands such as Nike, adidas, Under Armour, EA7, Pink Soda Sport and The North Face with strong own brand labels such as Mckenzie, Carbrini, Supply & Demand.


The partnership with the world’s largest ticket market place, StubHub, allows Anthony to reserve a limited amount of tickets for his fights, all of which will be sold at face value on a first-come, first-served basis directly to his fans.

In addition, if ticket holders for Anthony’s fights are unable to attend the event, StubHub provides a safe and secure platform should they choose to resell their ticket.

The partnership includes branding on Anthony’s fight and pre-fight apparel with StubHub also giving fans the chance to win VIP Experiences in the build-up to his upcoming bouts.


Started in 2006, BULK POWDERS® has grown rapidly to be the No 2 Sports Nutrition brand in the UK & the fastest growing Sports Nutrition brand in the UK. BULK POWDERS® offer over 1,500 exceptional products that will support you wherever you are in your fitness journey. https://www.bulkpowders.co.uk/


Sky is Europe’s leading entertainment company, serving 22 million customers across five countries – UK, Ireland, Germany, Austria and Italy. The company has annual revenues of £12 billion and is Europe’s leading investor in television content with annual programming spend of over £5 billion.

From exclusive partnerships with HBO and Showtime, to Sky’s own original programming, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.


BXR London is the world’s first boutique boxing-themed gym, launching in January 2017, in Marylebone, W1. This state of the art fitness facility offers the highest level of professional boxing training, the latest group class concepts, top of the range gym equipment, café/lounge and a rehabilitation centre, powered by CHHP.

The BXR team includes London’s most respected boxing coaches, ex-champion boxers and MMA fighters, working alongside strength & conditioning trainers. Designed to assist in creating, developing and maintaining the foundations for becoming a successful boxer, BXR provides all the tools for training like a champion.

William Hill

Founded in 1934, William Hill is one of the world’s leading gambling companies.

Our brand, high street presence, product range, user experience and large-scale investment remain powerful drivers in this market.                                                             

Our vision is to be the brand in everyone’s hand and our innovative approach gives our customers the best product and service in our field.

We want to ensure gambling a fun and enjoyable experience. However, we are also aware that gambling may become a problem for a small amount of our customers and that’s why we launched our ‘Nobody Harmed’ program. Our ambition is that nobody is harmed from gambling.

We are proud to be a part of Team AJ.

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